Purpose
To provide quality and value for money FMCG goods that bring delight to customers
Ambition
To be part of every household in the country, be a major player in every product category we venture into and be recognized as a global brand of Consumer Products
Core Values
Customer First
Prioritize the needs and preferences of customers, ensuring that products and services are designed to enhance their quality of life.
Quality
Commit to delivering high-quality products that meet or exceed industry standards
Innovation
Foster a culture of creativity & continuous innovation in product development, marketing and operations to stay competitive and meet evolving customer demands.
Integrity
Uphold the highest ethical standards in all business operations, including transparency, honesty, and fair trade practices.
Efficiency
Maintain a strong focus on operational efficiency and cost control to provide affordable products to a broad range of consumers.
Growth
Strive to be a market leader by staying ahead of trends, understanding consumer behavior, and adapting to changing market dynamics.
ETHICS CHARTER
we are committed to conducting ourselves with integrity, honesty, and transparency in all aspects of our business operations.
No use of photos of deities (god or goddess) on packets or in print media
Provide best working conditions. No use of child or forced labour.
Value company interest above personal interest
