Purpose
To provide quality and value for money FMCG goods that bring delight to customers
![](https://lno391.n3cdn1.secureserver.net/wp-content/uploads/2023/07/coupleinsupermarket-copy.webp?time=1722064136)
Ambition
To be part of every household in the country, be a major player in every product category we venture into and be recognized as a global brand of Consumer Products
![](https://lno391.n3cdn1.secureserver.net/wp-content/uploads/2023/05/line.webp?time=1722064136)
Core Values
![v6 copy](https://lno391.n3cdn1.secureserver.net/wp-content/uploads/2023/07/v6-copy.webp#7964)
Customer First
Prioritize the needs and preferences of customers, ensuring that products and services are designed to enhance their quality of life.
![v4 copy](https://lno391.n3cdn1.secureserver.net/wp-content/uploads/2023/07/v4-copy.webp#7965)
Quality
Commit to delivering high-quality products that meet or exceed industry standards
![v2 copy](https://lno391.n3cdn1.secureserver.net/wp-content/uploads/2023/07/v2-copy.webp#7963)
Innovation
Foster a culture of creativity & continuous innovation in product development, marketing and operations to stay competitive and meet evolving customer demands.
![v3 copy](https://lno391.n3cdn1.secureserver.net/wp-content/uploads/2023/07/v3-copy.webp#7967)
Integrity
Uphold the highest ethical standards in all business operations, including transparency, honesty, and fair trade practices.
![efficiency1](https://lno391.n3cdn1.secureserver.net/wp-content/uploads/2023/10/efficiency1.jpg#12516)
Efficiency
Maintain a strong focus on operational efficiency and cost control to provide affordable products to a broad range of consumers.
![growth1](https://lno391.n3cdn1.secureserver.net/wp-content/uploads/2023/10/growth1.jpg#12517)
Growth
Strive to be a market leader by staying ahead of trends, understanding consumer behavior, and adapting to changing market dynamics.
![parallax background](https://lno391.n3cdn1.secureserver.net/wp-content/uploads/2023/07/ethicsbg-copy.webp#7971)
ETHICS CHARTER
![](https://lno391.n3cdn1.secureserver.net/wp-content/uploads/2023/05/line.webp?time=1722064136)
we are committed to conducting ourselves with integrity, honesty, and transparency in all aspects of our business operations.
![e1 copy](https://lno391.n3cdn1.secureserver.net/wp-content/uploads/2023/07/e1-copy.webp#7970)
No use of photos of deities (god or goddess) on packets or in print media
![e2 copy](https://lno391.n3cdn1.secureserver.net/wp-content/uploads/2023/07/e2-copy.webp#7969)
Provide best working conditions. No use of child or forced labour.
![e3 copy](https://lno391.n3cdn1.secureserver.net/wp-content/uploads/2023/07/e3-copy.webp#7972)
Value company interest above personal interest
![e4 copy](https://lno391.n3cdn1.secureserver.net/wp-content/uploads/2023/07/e4-copy.webp#7974)