Purpose -To provide quality and value for money FMCG goods that bring delight to customers

our growth and success over the years can be attributed to our unwavering commitment to quality, innovation, and customer satisfaction. These values will continue to guide us as we strive for even greater success in the future.

Ambition

To be part of every household in the country, be a major player in every product category we venture into and be recognized as a global brand of Consumer Products

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Customer First


Prioritize the needs and preferences of customers, ensuring that products and services are designed to enhance their quality of life.
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Quality


Commit to delivering high-quality products that meet or exceed industry standards
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Innovation


Foster a culture of creativity & continuous innovation in product development, marketing and operations to stay competitive and meet evolving customer demands.

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Integrity


Uphold the highest ethical standards in all business operations, including transparency, honesty, and fair trade practices.
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Efficiency


Maintain a strong focus on operational efficiency and cost control to provide affordable products to a broad range of consumers.
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Growth


Strive to be a market leader by staying ahead of trends, understanding consumer behavior, and adapting to changing market dynamics.
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ETHICS CHARTER

we are committed to conducting ourselves with integrity, honesty, and transparency in all aspects of our business operations.

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No use of photos of deities (god or goddess) on packets or in print media

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Provide best working conditions. No use of child or forced labour.

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Value company interest above personal interest

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Support development of employees. Promote Learning & Growth.