ETReatail.com features article written by MDPH Director Mr. Ankit Agrawal on the menace infiltrating businesses. One notable instance is the counterfeiting of incense sticks, which is undermining the confidence of consumers.

Our MDPH Director Mr. Ankit Agrawal, in an article published on ET Retail.com, stresses the need of combatting this threat. He cast a detailed spotlight on the ill-effects of counterfeiting, namely: financial loss for the manufacturers, compromising healthy and safety of consumers, shrinking market share, rising operational costs, and eroding customer trust among other adverse consequences.

Our Director suggested a 360 degree approach as a counter-measure to this threat. He recommended innovation, collaboration, and commitment to address the issue of counterfeiting in the incense industry and the broader FMCG sector. He feels that the industry possesses a many tools that can be effectively harnessed.

He recommends solutions like: using RFID and QR codes, training retailers on how to identify fakes, and spreading consumer awareness to check this menace. According to our Director, further initiatives like partnering with law enforcement agencies, using intelligence to spot suspect links, and legal measures like trademark registrations are also highly effective. Finally, the whole industry needs to come together to preserve the interest of businesses and consumers.