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Cricket is more than a game. It is a celebration of passion, perseverance, teamwork and the determination to keep moving forward. These values come alive in every match, every cheer from the stands and every moment on the field.
Zed Black was proud to be associated with the India vs Afghanistan T20I Series – Friendship Cup as Co-Sponsor – Gold, bringing the brand closer to one of the world's most followed sporting experiences.
The series brought together two cricketing nations and created an atmosphere filled with energy, excitement and sporting spirit. For Zed Black, being part of this experience was an opportunity to connect with millions of cricket fans through a platform that inspires people to believe in themselves, stay determined and strive for more.
Zed Black Meets the Spirit of Cricket
From the pitch mat and perimeter boards to the big screen, Zed Black's presence was visible throughout the stadium. These touchpoints allowed the brand to become part of the match-day experience while celebrating the excitement that makes T20 cricket so engaging.
The association reflects Zed Black's continued focus on creating meaningful connections with audiences through moments that bring people together. Cricket, much like fragrance, has the ability to create memories, evoke emotions and leave a lasting impression.
Celebrating Moments That Inspire
For Zed Black, the India vs Afghanistan T20I Series - Friendship Cup was another memorable chapter in its journey of connecting with consumers through powerful cultural and sporting platforms.
As the cheers fade and the stadium lights go down, the spirit of the game continues to inspire - reminding us that every journey is about moving forward, one moment at a time.
Zed Black × India vs Afghanistan
Co-Sponsor – Gold