In a recent interview with Businessline, our Director Mr. Ankit Agrawal shared his insights on the company’s growth plan for the future.
Our Director emphasized the importance of digitization in marketing traditional products like agarbattis. With customers increasingly relying on online research, MDPH is leveraging digital platforms to provide comprehensive information about agarbatti varieties, fragrances, and sizes.
Furthermore, he highlighted the role of data in decision-making, stressing the need for a clear perspective to navigate industry changes effectively. Future trends such as high-quality fragrances and charcoal-free variants are on MDPH’s radar, alongside the rising popularity of agarbatti in various forms like dhoop cones and sambrani cups.
Addressing concerns about counterfeiting, our Director outlined MDPH’s proactive approach, including awareness campaigns, legal action, and raids against counterfeit producers. The company is committed to protecting its brand integrity and ensuring customer trust.
Talking about MDPH’s ambitious plans, our Directors outlined his focus on broadening its product portfolio to include dhoop sticks, havan samagri, and sambrani cups under the Zed Black Samarpan range. He highlighted his plans to globalize the company’s presence, with recent entries into new markets like Morocco, demonstrating its commitment to international growth.
With its strategic diversification into food and beverages, confectionery, and hygiene segments, MDPH is poised for substantial growth, aiming to achieve a turnover of ₹1,000 crore by fiscal 2027. As the company continues to innovate and adapt to evolving market dynamics, it remains dedicated to delivering quality products and expanding its global footprint.
