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October 28, 2024
At Zed Black, we proudly carve a unique niche in the vibrant world of fragrances, combining our world-class products with our innovative marketing strategies.
Our journey goes beyond producing exquisite incense sticks: We’ve embraced cricket as integral parts of our marketing strategy. By allocating 15-20% of our marketing budget to these arenas, we’ve built a stronger, more credible presence in the market.
Our partnership with cricketing legend MS Dhoni has significantly elevated our brand’s appeal, forging a strong emotional bond with our consumers. Dhoni’s trustworthy image mirrors our commitment to quality and excellence, aligning our brand with values that resonate deeply with fans. His trustworthy image resonates with our commitment to deliver only the best, and this partnership has helped us nurture the right personality for our brand.
We also made history as the first incense brand to partner with an IPL team, showcasing our logo on the Delhi Capitals jerseys. This move was more than just visibility—it was about tapping into the spirit of cricket and bringing Zed Black into the celebrations that cricket fans cherish. By connecting our brand with the electric atmosphere of cricket matches, we turn everyday rituals into joyful moments of celebration.
At Zed Black, our commitment to innovation is unshakeable, as we recently launched eco-friendly products that cater to a more conscious audience. Our range of herbal offerings is a testament to our adaptability and dedication to sustainability. By engaging audiences through social media and local community initiatives, we reinforce our position as a frontrunner in the industry. We remain connected to our audience, constantly evolving with them.
Recently, our Director Mr. Ankit Agrawal was interviewed by Medianews4u.com, where he shared insights into our growth and the importance of our cricket partnerships. His leadership has played a pivotal role in shaping Zed Black’s journey, and his vision continues to drive us toward creating more cherished experiences for our consumers.
We take pride in crafting cherished moments that linger in the air long after the match ends. By positioning ourselves at the intersection of cricket and fragrance, we not only enhance visibility but also foster a sense of belonging among our consumers, ensuring that every aroma is a celebration of life’s beautiful moments.
Together, we celebrate the essence of cricket and the joy of fragrance, making every moment special with Zed Black!