India’s biggest and definitive platform for start-ups and entrepreneurs, Your Story, recently covered the article “Survival guide for keeping a family-managed business afloat” by MDPH Director & Partner Mr. Anshul Agrawal. In his survival guide, Mr. Agrawal shares how family businesses prosper and survive. This seven-point guide covers the important factors that must be considered to make a business successful!

Any family business with the right values, good intent, efficient systems, defined policies, fair communication, good control on cash flow, agility in adapting to changing environment, lean fixed costs, and loyal stakeholders will never find it difficult to stay afloat no matter how testing the times are, says Mr. Agrawal in his guide.

To mention, Mr. Agrawal became the youngest Web Developer in M.P. at the age of 13, did Civil Engineering from IIT Delhi, Management Development Program from IIM Ahmedabad and now is an integral part of the MDPH group, the journey of which began in a garage and now the success speaks for itself. The group is now home to popular brands like Zed Black and Manthan along with 10 other brands in different categories. 

Written by the director and partner of a large and growing group that has been built from the ground up over many years through dedication, belief, and patience, the survival guide is based entirely on experience, practical knowledge and valuable lessons. 

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