Mr. Ankit Agrawal, MDPH Director & Partner recently attended the Silver Jubilee Edition of the FAFAI International Convention and Expo. The Fragrances and Flavours Association of India (FAFAI) is a premier organization comprising 800 members involved in Fragrances, Flavours, Aroma Chemicals, Natural Oils, and associated industries. It has come a long way since its inception in 1949. It began as a humble fraternity of connoisseurs with a shared passion for promoting flavours and fragrances in India.

This year, the FAFAI held its 25th International Convention and Expo from February 23rd to February 25th, 2023, at Biswa Bangla Mela Prangan in Kolkata. The convention’s theme, “INDIA – The Global Growth Engine,” highlights India’s potential as a global leader in the fragrance and flavour industry.

The convention featured many industry experts and manufacturers of essential oils and aroma chemicals. As a speaker at the event, Mr. Ankit Agrawal shared his thoughts on incense & fragrances and discussed the future of the Agarbatti industry in the coming years. His insights and expertise provided valuable insights into the industry’s future, helping people to better understand the market and its potential.

2000+ participants had the opportunity to attend meetings with suppliers scheduled for all three days, allowing them to purchase aroma chemicals and essential oils for their annual blending and personal consumption in making fragrances. In addition to the informative sessions and networking opportunities, the convention also provided participants with a chance to relax and unwind. Guests were accommodated at ITC Royal Bengal and ITC Sonar in Kolkata, two luxurious hotels that offered a comfortable stay with top-notch amenities.

To ensure that participants could unwind and have some fun after a day of meetings and discussions, the convention organizers arranged an entertainment program each evening. Attendees danced and partied to the beats of well-known music artists such as Sachin-Jigar, Salim-Sulaiman, and many others. These entertainment programs were the perfect way to end each day of exhausting deliberations.

Overall, the FAFAI International Convention and Expo was a resounding success, bringing together industry leaders and experts from across the globe to discuss the latest trends and innovations in the fragrance and flavour industry. It provided a platform for participants to network, learn, and explore new business opportunities. Additionally, the convention helped raise awareness about the potential of the Indian fragrance and flavour industry, highlighting its potential as a global growth engine in the coming years. And by providing a platform for collaboration, learning, and business opportunities, the FAFAI is helping to drive the growth and development of the fragrance and flavour industry in India and beyond.

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