It’s one of those occasions when words fall short to capture the feelings that come in the wake of the rarest achievements. 

With hearts swelling with pride, we announce that MDPH has risen from a humble garage in Indore to the revered halls of the world’s top institution!

Yes –MDPH’s growth story is now the subject of a Harvard Case Study, making us the first Indian agarbatti brand, and possibly the first company from Indore, to earn this rare distinction! Our journey will also feature in the curricula of world’s leading institutions like the Fashion Institute of Technology (FIT), New York.

 

The case study, published by Ivy Publisher and authored by Prof. Tulsi Jayakumar, from S.P.Jain Institute of Management & Research, Mumbai, dives deep into what makes MDPH a unique business case. It reveals how MDPH turned a modest incense business into a pan-India powerhouse, driven by innovation, resilience, and a bold vision.

 

This recognition isn’t just about business strategy—it’s about purpose that drives our efforts. It’s about how our company’s decisions align with both economic goals and the non-economic values that define us as a family-led organization.

 

Our story is living proof that when strategy meets a profound vision, incredible things happen.

 

Clear Vision, Bold Choices

With our eyes on a ₹10 billion turnover by 2026, MDPH didn’t just expand—it evolved. And how! Our focus has stayed firmly on.

Creating more value through:

• Competitive pricing
• Expansive distribution
• Deep connection with Indian consumer behavior

The Harvard case study shows how MDPH achieved its growth objectives by honoring cultural roots while reinventing its reach and consumer appeal.

For students and business leaders worldwide, this case study shows the evolution of a traditional Indian business in the digital age. It’s packed with real-world insights into branding, marketing, customer behavior, innovation, and long-term growth.

MDPH is charting a unique course in many ways. From humble beginnings to a global footprint, today we proudly reach 40+ countries, touch millions of lives, and uplift more than 3,000 women through our workforce.

A Key Responsibility

Being featured in a Harvard Case Study is more than an accolade; it’s a validation of everything we’ve stood for over the decades—visionary leadership, unwavering values, and relentless customer focus.

This proud moment reminds us why we started. And why we’ll keep pushing forward—fearlessly, authentically, and with purpose.

Here’s to turning fragrance into a global force—and letting the world breathe in a little bit of India.