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Mysore Deep Perfumery House (MDPH) marked an important milestone in its international growth journey with its participation at the CHAMPS Trade Show Las Vegas 2026. The event brought together professionals, businesses, and industry representatives from across the market, creating an opportunity for MDPH to showcase its evolving fragrance portfolio and engage with the global fragrance and lifestyle industry.
Bringing MDPH’s Fragrance Portfolio to a Global Audience
At CHAMPS Trade Show Las Vegas 2026, MDPH showcased Blunt Black, its contemporary personal-fragrance brand built around individuality, personal expression, and modern fragrance preferences. With a focus on creating distinctive fragrances for today's consumers, Blunt Black represents MDPH's approach to developing brands that combine its perfumery expertise with contemporary market sensibilities.
The international platform also provided an opportunity to introduce the brand to a wider audience and initiate conversations with potential partners and industry professionals in the US and international markets.
Introducing Wild Soul to the Market
A key highlight of MDPH's participation at the show was the debut of Wild Soul, the company's latest fragrance brand. Created as a bold new expression in the fragrance space, Wild Soul expands MDPH's growing brand portfolio and reflects the company's continued focus on identifying emerging opportunities and developing new consumer propositions.
The introduction of Wild Soul at an international trade platform represents another step in MDPH's efforts to take its fragrance expertise beyond established markets and build brands with global relevance.
Strengthening MDPH’s Presence in the USA
Representing MDPH at the CHAMPS Trade Show Las Vegas 2026 was Vimal Pancholi, National Sales Manager - USA. His participation involved engaging with industry professionals, business partners, and market representatives, creating meaningful conversations around MDPH's brands and potential opportunities in the US market.
Trade platforms such as CHAMPS provide an important avenue for MDPH to understand evolving market dynamics, connect with businesses across the industry, and explore opportunities for international expansion.
Building Brands for a Global Future
From the contemporary positioning of Blunt Black to the international debut of Wild Soul, the event highlighted MDPH's continued evolution as a fragrance and consumer brand company. With its growing portfolio and focus on innovation, MDPH continues to explore new markets while building on its decades of experience in the fragrance industry.
The CHAMPS Trade Show Las Vegas 2026 marked another significant chapter in this journey—bringing MDPH's brands closer to global consumers and opening new possibilities for international growth.
MDPH | Creating Brands. Building Global Impact.