Mr. Ankit Agrawal, Director of MDPH Group, was invited by the Fragrance and Flavour Development Centre (FFDC), Kannauj to address an online training session. Fragrance & Flavour Development Centre (FFDC) has been set-up by the Ministry of MSME, Government of India with the assistance of UNDP / UNIDO and Government of Uttar Pradesh. FFDC aims to serve as an interface between essential oil, fragrance and flavour industry and the R&D institutions in the fields of Agro Technology and chemical technology.

Mr. Ankit Agrawal mentored this session on fragrances and addressed the aspiring agarbatti manufacturers. Being at the top of the niche, he shared his knowledge on the process of making different fragrances and using them in agarbatti manufacturing. The sole purpose of this online session was to educate people about choosing the correct fragrances for the agarbatti as each fragrance have a certain impact and hence is very important to keep in mind while manufacturing and marketing the product. He also spoke about the techniques of marketing the product.

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Zed Black, owned by MDPH group is the largest and most popular Agarbatti brands of India, offering more than 1200 products in a wide range of Agarbattis, Dhoop Battis, Dhoop Cones, Dhoop Sticks & Hawan Samagri. Zed Black is also an exporter of incenses to more than 41 countries, wide-spreading the fragrance of the Indian culture. The brand is endorsed by the ace Indian cricketer MS Dhoni.