In an exclusive interview with Indian Television, a prestigious online news portal, our Director Mr. Ankit Agrawal shared MDPH’s inspiring growth story along his forward-looking vision for the company.

Mr. Ankit Agrawal’s narrative took us back to the beginning of MDPH  in a small garage in Indore in 1992. With a loan of Rs 5 lakh, our founder, Mr. Prakash Agrawal, sowed the seeds of what would later evolve into the iconic Zed Black brand. Mr. Ankit proudly revealed how Zed Black, with its strategic deviation from divine imagery on packaging, emerged as a brand with universal appeal, setting industry standards and captivating hearts across the nation.

In the interview, Mr. Ankit underscored the profound role of fragrance in spirituality and daily practices, emphasizing how incense sticks have woven themselves into the cultural fabric worldwide.

Mr. Ankit Agrawal shed light on the success stories of Zed Black’s brand strategies, including the strategic signing of MS Dhoni as our brand ambassador, as well as with IPL, India vs South Africa series and other global sporting events. These initiatives not only elevated our brand visibility but also opened doors to global expansion, making MDPH a household name.

Our commitment to eco-friendly practices took center stage in the interview, as our Director unveiled ongoing efforts to convert our manufacturing facilities to solar power. The new facility in Madhya Pradesh already operates on solar energy, aligning with our dedication to reducing our carbon footprint and providing sustainable products.

Beyond our core agarbatti segment, Zed Black has ventured into diverse segments like edible oil, tea, hand sanitizers, and confectionery. Looking ahead, MDPH has set ambitious goals, aiming for a turnover of Rs 1000 crore by FY27 with consistent quarter-on-quarter growth of 15%. The expansion into confectionery, coupled with ongoing innovations, solidifies Zed Black’s position as a dynamic player in the market.