Zed Black launches new TVC with MS Dhoni on occasion of Cricket World Cup.November 4, 2023
Our company has achieved a significant breakthrough just as the festive season begins. We have successfully executed a court-ordered operation to seize and confiscate counterfeit incense sticks that were packaged in counterfeit materials, replicating their flagship brand, “Zed Black 3 in 1.” This operation has exposed a major scam that has had a significant impact on India’s prayer and puja essentials market.
A legal case was brought before the Hon’ble Delhi Court, which led to the seizure of counterfeit goods from a seller named Sant Singh in Village Behta, Hazipur Colony, Paragana Loni, Ghaziabad, Uttar Pradesh. These counterfeit products were being sold as “Keshav Gold 3 in 1,” a direct imitation of the popular Zed Black brand. In the process, more than 11,000 packets of counterfeit products were confiscated.
We have taken various legal actions to protect the brand’s intellectual property rights. We have lodged around 1,500 Notice of Oppositions with the Trade Marks Registry and filed over 100 Rectification Applications to correct wrongly registered trademarks. We have also initiated successful legal actions, including civil suits for injunction and damages, and filed criminal complaints to combat counterfeiting in multiple states, including Madhya Pradesh, Maharashtra, Gujarat, Delhi, West Bengal, Rajasthan, Orissa, and Uttar Pradesh.
Rajendra Bhansali, the attorney and advocate of Mysore Deep Perfumery House (MDPH), stated, “MDPH remains committed to combating counterfeit products and counterfeiting through aggressive legal actions, with the best interests of consumers in mind. The recent raid, occurring at the start of the festive season, has brought attention to counterfeit goods and fraudulent packaging that pose a threat to established brands. By taking this proactive stance, they intend to set a precedent that discourages future infringements and fosters an environment that promotes innovation and respect for intellectual property rights.”
Our Director Ankit Agrawal said, “The raid during the festive season underscores our dedication to combating counterfeiting. We aim to raise awareness, not only for our brand but for the entire incense stick industry, about the detrimental effects of counterfeiting on brand integrity and the well-being of consumers who rely on the purity and authenticity of these essential products. We encourage consumers to purchase prayer essentials from authorized and reputable retailers to ensure the authenticity and quality of the products they bring into their homes. Together with other leaders in the FMCG industry, we are united in our fight against counterfeiting, striving for a marketplace that prioritizes genuine products and the welfare of our valued consumers.”
Rajendra Bhansali further stressed the need for companies to adopt stringent measures to safeguard their products and consumers. He suggested that enhanced security features, including unique packaging identifiers, can play a crucial role in distinguishing genuine products from counterfeits. Additionally, he highlighted the importance of collaboration among industry players, regulatory bodies, and law enforcement agencies to create a united front against counterfeit operations. MDPH encourages open dialogue and information-sharing to strengthen the collective defense against fraudulent activities in the incense sticks industry.