In an exhilarating reunion, our brand has joined forces with the cricketing icon, MS Dhoni, to commemorate the essence of shared prayers and the potency of collective prayer during the ongoing ICC Cricket World Cup 2023. The coming together of MS Dhoni and Zed Black Incense Sticks marks an iconic partnership, embodying solidarity and the essence of shared well wishes.

As the World Cup spectacle unfolds, with India delivering an outstanding performance, we have launched a touching TV commercial that encapsulates the values of camaraderie, togetherness, and shared aspirations. In this heartwarming advertisement, MS Dhoni is depicted enjoying an exciting match with a close-knit circle of friends. As the group experiences tense moments during the game, Captain Cool himself eloquently discusses the significance of communal prayers during challenging times. The ad masterfully conveys how a simple shared moment with friends can transform into a heartfelt collective blessing for our cherished cricket team.

 

This spirited commercial has been directed by noted film maker and choreographer Farah Khan. Social media activities like #PowerOfPrayers contest are not only attracting participants but also complementing the message of the commercial.

 

Speaking about this commercial, our Director Mr. Ankit Agrawal shared “We are truly honored to have reunited with the legend, MS Dhoni as a part of the Zed Black family since almost a decade now. His leadership and the values he stands for aligns perfectly with our brand ethos. Through this dynamic association, we hope to inspire individuals and communities to come together, celebrate moments, and extend their collective blessings”.

 

Our Director Anshul Agrawal added: “The new TVC, which captures sentiments of joy and euphoria is sure to make waves and strike a chord with the nation and offer their shared prayers and well-wishes for Team India. Zed Black has established a strong presence in the preferences of Indian consumers and has a significant share in the Indian market. Our strategy involves a dedicated focus on a wide array of regional fragrances, alongside our commitment to exploring innovative fragrances and research and development methods. With the upcoming festive season, we anticipate a surge in demand.”