As India tuned in to the highly anticipated Lok Sabha Election Results 2024, Zed Black made a significant impact on screens across the nation. Featuring prominently through L Bands and podium displays, Zed Black’s presence was hard to miss on leading TV and YouTube channels. With crores of viewers glued to the live vote counting coverage, the brand successfully captured widespread attention.

Our ads, seamlessly integrated into the telecast, showcased the 3-in-1 premium agarbatti. The visuals were complete with the brand’s message and the reassuring smile of MS Dhoni, our iconic brand ambassador. The message “Prarthna Hogi Sweekar” resonated deeply with everyone watching, adding a layer of calm and connection during the tense moments of awaiting election results.

This strategic move by the leading incense stick brand reaffirms our commitment to reach out to people by sponsoring landmark events. Over the years, our brand has consistently associated itself with major events across entertainment, sports, and culture, demonstrating a keen understanding of its audience. By featuring in the live telecast of the Lok Sabha Election Results, Zed Black once again bridged the gap with a diverse viewership, enhancing its brand recall and loyalty.