In the prestigious Financial Express article, our Director, Mr. Ankit Agrawal said that launching a product today is faster and more efficient than before. To illustrate the point, he said that MDPH uses a range of methods, including WhatsApp flyers to connect with distributors, retailers, and our team. Social media platforms like Instagram and Facebook, too, play a crucial role in engaging end consumers, making our launches more dynamic and far-reaching.

Mr. Agrawal pointed out that in the digital age; customers can tangibly experience and compare products online, eliminating the wait for new products to hit store shelves. This shift enables a faster buying process, enhancing customer satisfaction and engagement.

When asked to name his favorite social media ads, our Director praised CRED ads for their innovative use of the digital medium. These ads combine entertainment, user-friendliness, and a fresh appeal, setting a high standard for digital advertising.

He also expressed admiration for the digital communication strategies of brands like Snitch, Nykaa, and Blinkit. According to Mr. Agrawal, effectively harnessing digital communication can give marketers a significant edge in sales and brand awareness.

In a key insight for marketers, our Director emphasized the importance of sales-based marketing in the post-COVID world, especially for brands with limited budgets. Targeted communication ensures that every rupee spent on advertising reaches the intended audience, maximizing ROI.

However, Mr. Ankit Agrawal also stressed the importance of thoughtful planning and execution in digital campaigns. He cited the recent cervical cancer awareness campaign featuring Poonam Pandey as an example of ill-conceived communication that failed to meet its objectives.