The launch of Mysore Deep Perfumery House’s (MDPH) latest venture, Orva, has garnered attention from prominent media outlets such as The Times of India, Indian Retailer, India Retailing, Best Media Info, The Week Magazine, and Culture Crossroads. This new D2C brand, Orva, introduces a range of eco-friendly and vegan products including diffuser oils, vaporizer oils, hand wash, and reed diffusers.

Orva’s inception addresses the growing demand for sustainable and cruelty-free options in the home and hygiene segment. The brand aims to redefine affordable luxury fragrance offerings, ensuring customers can indulge in high-quality, ethical products without breaking the bank.

To further enhance its digital presence, MDPH has launched the e-store Orva Homes (www.orvahome.com), making it easier for consumers to access and purchase these innovative products online. This move is part of MDPH’s broader strategy to adapt to the evolving market landscape and meet consumer preferences for convenient and eco-conscious shopping experiences.

Zed Black, another prominent brand under MDPH, boasts an extensive distribution network with 3,500 distributors and 34 depots across India. Additionally, Zed Black exports to over 40 countries and has ambitious plans to expand its reach to 100 countries, solidifying its position as a global leader in the fragrance industry.

In a bid to cater to the eastern Indian market, MDPH will also begin producing dishwashing tubs and bars in Kolkata. This strategic expansion highlights the company’s commitment to providing a diverse range of high-quality products to meet regional demands.

MDPH’s launch of Orva and its strategic initiatives underscore the company’s dedication to innovation, sustainability, and customer satisfaction, setting a new benchmark in the home and hygiene sector.