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Our Director Mr. Anshul Agrawal Shares Zed Black’s Festive Season Game Plan in MediaBrief.
September 14, 2024
Festivals in India are not just events; they are experiences woven into the fabric of everyday life, filled with emotion, spirituality, and celebration.
Our Director, Mr. Anshul Agrawal, recently authored an insightful article for adgully.com that delves into the power of storytelling during the festive season. He takes us through the art and magic of crafting promotional campaigns that resonate deeply with audiences, and we’d like to share some of those key insights with you.
The festive season is a huge draw in India-a time when emotions run high, families come together, and traditions are celebrated with fervour. This is also a prime opportunity for brands to harness the power of emotional storytelling to connect with their audiences and deliver impactful messages. To make a campaign truly resonate, it is essential to understand the core audience and the emotions festivals evoke. From family gatherings and spiritual reflection to prayers and rituals, festivals touch every aspect of life. At Zed Black, our range of prayer essentials, like incense sticks and dhoop, embody not just fragrance, but peace, serenity, and positivity-the very essence of religious festivals.
Our Director said that the magic of storytelling lies in its ability to convey brand messages in a way that is relatable and memorable. Each festival is an emotional rollercoaster, a time when families reunite, rekindle relationships, and make memories.
A well-crafted story must connect with these experiences, becoming a part of the audience’s life. The more relatable and authentic the story, the more effectively it can drive the brand’s message home.
Take, for example, Diwali-a festival that symbolizes light, hope, and prosperity. Zed Black’s brand messaging during Diwali revolves around themes of hope, positivity, and family joy. This approach enables our advertising to seamlessly connect with the core ideas of togetherness and positivity, making our campaigns feel like a natural extension of the festive spirit.
One of our most memorable campaigns captures the prayerful sentiment of festivals perfectly. Featuring cricket icon MS Dhoni sharing a quiet moment of prayer with his on screen daughter, this ad not only embraces the essence of festive vibes but also aligns beautifully with the values of family and tradition that festivals uphold.
In the article, our Director mentioned that festivals resonate deeply with the younger generation. Whether it’s the revelry of Ganesh Chaturthi or the bonhomie of Diwali, the energy and zest of youth are integral to these celebrations.
At Zed Black, we ensure our messaging reflects these youthful values and modern sensibilities, creating a bond with a new generation of customers who hold these traditions close to their hearts.
Our track record in festive advertising has helped Zed Black carve a special place in the hearts of our audiences. We have been at the forefront of festive communication, creatively fusing the ideas of festive warmth, family prayers, and get-togethers with our iconic brand ambassador, MS Dhoni. Each campaign strives to push the creative envelope, striking a deep chord with those who see it.
Our collaboration with another beloved brand ambassador, Hrithik Roshan, has further strengthened this connection. His association with our Manthan Dhoop ads, particularly the memorable “Manthan Zaroori Hai” campaign, captures the product’s essence of spiritual growth and strength.
According to our Director, it’s essential to engage with audiences across all platforms, especially social media. Here, Zed Black has been proactive, keeping in tune with the behavioral metrics of online audiences who love consistent engagement. Our online activities, including games, contests, and engagement posts, ensure we stay connected and keep the festive spirit alive.
Understanding our audiences and their evolving preferences has always been at the core of Zed Black’s approach. It’s this commitment to authenticity and connection that makes our festive campaigns more than just advertisements-they celebrate the spirit of togetherness and growth.
