In an exclusive interaction with MediaBrief, our Director, Mr. Anshul Agrawal, provided a deep dive into Zed Black’s vibrant strategy for the upcoming festive season.

He revealed that meticulous plans are in motion, aiming to captivate customers with an array of new product launches, innovative packaging, and more. The goal is to get significant 15-18% growth that promises to enhance Zed Black’s market footprint.

Our Director walked the media through an exciting lineup of products set to hit the market. Among these are groundbreaking innovations such as Bambooless Agarbatti and Zed Shine Pitambari Powder, offered in a variety of pack sizes. Additionally, the Kesar 3-in-1 incense sticks will be available in diverse fragrances like Kesar, Kesar Rose, KesarKasturi, and KesarChandan. Another noteworthy addition to Zed Black’s fragrance family is the La Riva Agarbattis, a product that’s bound to delight the senses.

But Zed Black’s creativity doesn’t stop there. The company is also venturing into the personal care segment with premium hand wash products that boast captivating aromas and dish wash solutions designed to make utensils sparkle like new.

Our Director also shed light on Zed Black’s robust advertising strategy, which will leverage all major mass media channels, including newspapers, TV, and outdoor advertising, to effectively engage users, particularly in rural areas. Moreover, Zed Black is enhancing its visibility through sponsorships of high-profile tournaments and strategic partnerships with GEC channels and reality shows.

When it comes to packaging, Zed Black continues to lead with revolutionary solutions. The introduction of Monthly Packs and user-friendly zippers has resonated with consumers, combining appeal with practicality. These innovations are part of the company’s broader efforts to enhance customer satisfaction and brand loyalty.

Looking to the future, our Director outlined a clear growth vision for Zed Black, centered on achieving a consistent 15-18% year-on-year increase. To support this ambition, the company has significantly expanded its capacity, with the Kshipra factory growing from 1.9 lakh square feet to 3.5 lakh square feet. This expansion is complemented by a 15% increase in the sales team, ensuring a stronger market presence.

He said, “We leverage strong branding and advertising strategies to reinforce our market presence. Our brand ambassadors, Dhoni and Hrithik, feature prominently on our packaging, TV ads, and print campaigns, adding significant value to our brand.”

Highlighting his 360-degree promotion plan, he added, “We’ve also made strides in advertising through sports, particularly cricket. Recently, during the India-Sri Lanka series, we utilized 3D ads that aired during gameplay, ensuring maximum visibility. Unlike traditional ads that often lead viewers to switch channels or check their phones, these in-game ads capture attention effectively, keeping our brand top-of-mind”.