This philosophy of authentic connection manifests perfectly in our dual approach to brand building. While partnering with cricket legend MS Dhoni brought star power and national recognition, Mr. Agrawal emphasized that the brand’s core message – “Prarthna Hogi Sweekar” – has created a deeper, more meaningful connection with audiences.

Having MS Dhoni as our brand ambassador amplified our reach and values of excellence. However, what truly resonates with people is our brand’s fundamental belief in the power of prayers, Mr. Agrawal shared during the panel. This message speaks to something universal and deeply personal in every individual’s life.

Our experience shows that modern brand building can successfully blend universal truths with contemporary appeal, Mr. Agrawal noted. When your brand stands for something as fundamentally powerful as the efficacy of prayers, while also having a relatable icon like Dhoni, you create connections that go beyond typical consumer relationships.