MDPH continued its tradition of global presence by participating in Egy Beauty Africa 2025, the largest cosmetics and beauty exhibition in Egypt and across Africa. Held from 24th to 26th May, 2025 at the Egypt International Exhibition Center, New Cairo, the event showcased the latest innovations in cosmetics, perfumes, and fragrances.

With over 300 exhibitors, 20,000 trade visitors, and 10 country pavilions representing diverse markets, Egy Beauty Africa attracted visitors from 55 countries—making it a key platform for industry leaders and innovators worldwide.

MDPH, a familiar presence at renowned international trade shows, used this important platform to present a carefully curated range of products tailored to meet the dynamic needs of global consumers and B2B clients. Our display artfully blended classic favorites with innovative new offerings that captured the attention of the diverse audience at the exhibition.

Representing MDPH were Mr. Mohit Agrawal – Director, Exports, Ms. Akruti Gopinath – Sales Manager (EU), and Mr. Mayur Sharma – Assistant Manager, Exports who brought their expertise and enthusiasm to the global stage.

A standout feature of our presentation was the Herb and Natural collection, created to promote mindful living and sensory well-being. The highlight was the 6-inch Blunt Black Herb Incense, celebrated for its pure, charcoal-free formula enriched with a harmonious mix of dried flowers, herbs, resins, and essential oils.

Fragrances such as White Sage, Bulgarian Rose, Hibiscus Rosemary, and Basil & Camphor captivated both aroma aficionados and wellness seekers alike.

The 9-inch Natural Herb series featured exotic scents like Ylang Ylang, Caribbean Pineapple, and Natural Frankincense, bringing a tropical and therapeutic dimension to the collection. Alongside this, the Zed Black Natural range offered globally inspired aromas—including Jasmine, Red Rose, Myrrh, and Rosemary—perfectly suited for contemporary homes craving a sophisticated scent experience.

MDPH’s dedication to responsible innovation was clearly reflected throughout our exhibit. The impressive stall design, extensive product range, and authentic brand philosophy attracted admiration and sparked significant commercial interest among visitors and industry professionals.

As MDPH advances its global growth journey, events like Egy Beauty Africa 2025 continue to inspire us to create products that seamlessly blend beauty, heritage, and meaningful purpose.