At MDPH, we believe tradition and innovation can thrive together—and our latest launch proves just that. Adding a meaningful new dimension to our growing portfolio, we’ve introduced a range of cow dung-based products under the brand name Gauved.

In a recent conversation with The Hindu Businessline, our Director, Mr. Anshul Agrawal, offered deeper insights into this initiative, highlighting our commitment to creating purposeful products that connect with the evolving choices of both Indian and global consumers.

“We’re launching the Gauved Sambrani Cups this week, followed by Gauved Agarbatti, dhoop cups, and dhoop cones next month,” he said.

The Gauved range draws inspiration from ancient Indian practices. These products are crafted using dried and powdered cow dung—a material traditionally valued for its purifying and spiritual properties—making them ideal for a variety of Indian rituals.

“It’s known for its air-cleansing qualities and is a more natural option compared to synthetic products,” Our Director added.

But Gauved is only part of our broader innovation pipeline. We’ve also launched hand wash, dishwash, and shining powder under our hygiene category—and are soon unveiling La Riva Eau de Toilette perfumes, created to complement the lifestyle of today’s Indian household.

Meanwhile, our Zed Black 3-in-1 agarbatti, specially developed for Tamil Nadu, reflect local cultural sentiments through regionally inspired packaging. We’ve also upgraded our manufacturing tech to introduce eight-inch bamboo-less incense sticks, building on the success of our earlier six-inch variants.

 

Our Director also touched upon the impressive momentum across business lines.

 

“We’re seeing strong growth in dhoop and bamboo-less incense sticks. Our exports have surged this year—the US and Mexico are among our top-performing international markets, out of the 40+ countries we export to,” he said.

 

Our Samarpan pooja collection—which includes items like pooja oil and camphor—has recorded over 50% growth, with camphor continuing to perform well in the hygiene space.

The interview with The Hindu Businessline wrapped up with our Director discussing the company’s digital transformation efforts. We’re now aligning internal systems and bringing distributors and retailers together on a single, integrated digital platform.