From Istanbul to Vegas: Zed Black Strengthens Its Global Presence Through International Exhibitions
May 12, 2026
ET Now’s special discussion with Zed Black’s Managing Partner on “Brands Ka Fake Bazaar.”
May 22, 2026
Mysore Deep Perfumery House (MDPH), the parent company of Zed Black, proudly marked its debut participation at Beautyworld Japan Tokyo 2026, one of the world’s leading beauty, fragrance and lifestyle trade exhibitions. The event, held at Tokyo Big Sight from 18th to 20th May 2026, brought together global brands, buyers, distributors and industry professionals from across the beauty and fragrance ecosystem.
For MDPH, this participation represented more than just an international exhibition presence - it marked another important step in the company’s growing global journey and expanding footprint in the international fragrance market.
As one of India’s leading fragrance and agarbatti brands, Zed Black showcased its diverse portfolio of premium fragrance and lifestyle offerings to international visitors, business associates and potential partners. The exhibition served as a valuable platform to present the brand’s fragrance expertise, innovation-led product portfolio and export capabilities to a global audience.
At the exhibition, MDPH showcased a wide range of premium products including:
- Premium Incense Sticks
- Air Fresheners
- Reed Diffusers
- Candles
- Perfumes
- Lifestyle Fragrance Products and more
The participation received encouraging engagement from international buyers, distributors, retailers and business delegates, creating meaningful opportunities for networking, market expansion and future collaborations.
Beautyworld Japan is globally recognized for bringing together key players from the beauty, wellness, personal care and fragrance industries. For MDPH, participating in the exhibition for the first time in Japan was a strategic opportunity to strengthen international visibility while understanding evolving global consumer preferences and emerging fragrance trends.
Over the years, MDPH and Zed Black have steadily expanded their export presence across international markets through consistent quality, product innovation and a deep understanding of fragrance-led experiences. The company’s participation in global exhibitions reflects its long-term vision of positioning Indian fragrance craftsmanship on the world stage.
Beyond showcasing products, the exhibition also enabled the team to build stronger international relationships and explore new business opportunities across Asia and other global regions. The participation further reinforced MDPH’s commitment towards creating premium fragrance solutions that resonate with modern consumers across cultures and geographies.
As the company continues to expand globally, MDPH remains focused on innovation, quality and meaningful fragrance experiences while proudly representing Indian fragrance excellence internationally.
The debut at Beautyworld Japan Tokyo 2026 stands as another significant milestone in Zed Black’s evolving global journey - one that continues to move from India to the world with confidence, creativity and purpose.
We look forward to building stronger global partnerships and taking Indian fragrance innovation to even more international markets in the years ahead.