Investing in Dreams: Celebrating Three Inspiring Years of the SIYA Scholarship Program
July 1, 2026
Some moments deserve to be witnessed. Others deserve to be remembered.
As Team India took the field for the India Tour of Ireland 2026 T20I Series, Zed Black was proud to be right there, visible across the stadium as the Official Silver Sponsor, becoming a part of every exciting over, every boundary and every celebration.
From branding on the pitch mat to the perimeter boards, Zed Black's presence reflected more than just sponsorship. It represented a brand that continues to grow beyond homes and into moments that bring millions together.
More Than Visibility - A Statement of Growth
For decades, Zed Black has earned the trust of millions through products that are deeply rooted in Indian traditions. Today, that journey is expanding onto platforms that command global attention.
Cricket is one of the most powerful mediums to connect with audiences. The India Tour of Ireland 2026 provided an opportunity for Zed Black to engage with millions of viewers across television, digital platforms and the stadium itself, strengthening brand recognition on an international stage.
Every time the cameras panned across the ground, Zed Black became part of the viewing experience.
Connecting with Consumers Beyond Everyday Moments
At Zed Black, building a brand has always been about creating meaningful connections.
Our products have long been associated with moments of prayer, peace and celebration inside homes. Through sporting partnerships like this, we are extending those connections beyond households - becoming part of the excitement, pride, and togetherness that cricket inspires.
The passion of the game mirrors the passion with which we continue to serve consumers across India and around the world.
A Partnership That Reflects Ambition
Being associated with an international cricket series is another milestone in Zed Black's brand journey.
It reflects our commitment to investing in platforms that inspire trust, create visibility and strengthen relationships with consumers across generations. As the brand continues to expand its global footprint, collaborations like these reinforce our vision of building a brand that resonates far beyond product shelves.
Looking Ahead
The India Tour of Ireland 2026 may have concluded, but the memories and the impact remain.
For Zed Black, this partnership was another step forward in a journey defined by innovation, trust and meaningful consumer engagement.
As we continue to explore new avenues for growth, we remain committed to being present wherever memorable moments are created - whether inside homes, during festivals or on the biggest stages in international sport.
Because every great moment deserves a lasting presence.