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Announcement was made in press conference held at Mumbai.

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Zed Black, one of the largest incense sticks manufacturer introduces MS Dhoni as national brand ambassador to penetrate Indian market. The motive is to influence the positive impact in negative atmosphere as youths are facing lot of complexities in life, prayer always empower and purify the heart and gives astonishing energy. So as the association is spreading the message of calmness, positivity and belief to release stress of life. Dhoni will be the face of the campaign led by different mediums such as radio, digital, print and outdoor.

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Zed Black’s Director, Ankit Agarwal seems excited, for the campaign “Prarthana Hogi Sweekar”showcasing the power of prayer as part of Dhoni’s cricketing journey. The brand, through Dhoni wants to focus on the value of prayer in the lives of the youth, to make them more concentrated to achieve their goals.

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The company is setting one more unit at Indore which is about 2 lac sq. ft. to be operational by January 2018. This would increase production capacity by 40% and provide employment to more 600 people. It is known that Zed Black is one of the manufacturers of Agarbatti in India since last 25 years and now in top-3. It is India’s largest range of agarbatti and dhoop batti products available at over 7, 50,000 retail outlets via 2700 distributors exporting to more than 10 countries.

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