The Fragrance & Flavours Association of India is an effort to promote flavours & fragrances in India. The association was started in 1949, which is now nationally recognized & has 800 members. To share the knowledge about the industry FAFAI organizes seminars on regular intervals with it’s members being the speaker & the audience.

In 2019, 24th seminar was conducted at Grand Hyatt, Kochi Dolgatty from 18th January to 20th January. The theme taken this time was “India the new growth story”.

Mr. Ankit Agrawal, Director, Mysore Deep Perfumery House, also the member of FAFAI, was invited on this prestigious occasion to speak on topic “Agarbatti (Incense Sticks) Yesterday, Today & Tomorrow”.

With his experience of over a decade he enlightened the industry trends amongst members. He also spoke on how Zed Black that started from garage completed it’s journey of 25 yrs & is still growing. He also spoke about the trends on Fragrances, Packaging, Trade Marks, Import & Exports, Domestic market trends for sales, Competition, Manufacturing / Automation & its need, backward Integration & steps to be taken for future.

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