Mr. Ankit Agrawal, Director, and Partner, MDPH, was recently interviewed by Sugandh India magazine, a magazine that exclusively covers the trends and news of the Agarbatti industry. In the interview, Mr. Agrawal shared the commencement story, the journey, the current achievements, and the future plans of MDPH flagship brand Zed Black. He also addressed the challenges, policies, strategies, and expansion plans.

India is huge, with various cultures and ethnicities. In such a situation, how do you fulfill everyone’s demand? (One of the questions asked during the interview)

• India indeed, it is a very big country. There are different religions and languages, and they have their own preferences. Everyone has different demands, but there are some common demands too. Our product, Zed Black Three in One, is preferred everywhere. Different products run in some states, but some products run everywhere. Zed Black Three in One is a pan-India brand, which operates from Guwahati to Gujarat and Kashmir to Kanyakumari. Talking about other demands Pineapple, Rose, Sandal. Mogra is also in demand everywhere. In South India, the demand for incense sticks is different than in the north. Everyone needs a fragrance, so everyone has a different taste. Said, Mr. Agrawal

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About MDPH :-

With the world’s largest raw agarbatti factory, MDPH employs more than 3500 people in five units spread over a total area of 9,40,000 sq. ft. By exporting to over 40 countries and with its extensive line of products, from incense sticks to confectionery. Endorsed by ace cricketer MS Dhoni and Bollywood star Hrithik Roshan, MDPH’s brands Zed Black & Manthan Dhoop have come a long way over the years. Today, the brands are among the leading agarbatti and dhoop brands in India. MDPH caters to the different needs and wants of people.