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In a nation as diverse as ours, where traditions, languages, and tastes shift every hundred kilometers, cricket and Bollywood unite us like nothing else. Cricket, often referred to as a religion, fuels conversations, ignites celebrations, and inspires prayers. As part of Zed Black, we have witnessed how our brand has embraced this fervor, weaving our core values of integrity, quality, and customer-first innovation into these shared passions.
Under the leadership of our Director, Mr. Ankit Agrawal, whose thoughts were recently featured in Adgully, Zed Black has woven itself into the fabric of India’s most cherished passions. Cricket, often seen as a religion in India, fuels unmatched enthusiasm. From signing MS Dhoni, a name synonymous with trust and excellence, as our brandambassador, to partnering with the Delhi Capitals IPL team, Zed Black has gone beyond the ordinary. We’ve also associated with bilateral cricket series featuring India and collaborated with cricket associations to nurture upcoming talent. These efforts aren’t just marketing strategies; they are our way of becoming part of the collective cricketing story that millions of Indians live and breathe.
At the heart of our brand narrative, we’re proud to highlight our strategic partnerships with India’s beloved icons. Our brand Zed Black is honored to be endorsed by MS Dhoni, the epitome of leadership and trust in cricket, while our brand Manthan finds its inspiration in Hrithik Roshan, a symbol of versatility and aspiration in Bollywood. These associations aren’t merely celebrity endorsements; they are powerful connections that amplify our brand’s commitment to excellence, integrity, and the vibrant spirit of India. By aligning with such extraordinary personalities who embody the nation’s dreams and determination, we continue to weave ourselves into the rich tapestry of India’s cultural landscape, one moment, one story at a time.
As we look ahead, we’re excited to deepen these connections through further collaborations with cricket and Bollywood. For us, it’s about continuing to be a part of India’s shared experiences and aspirations, lighting up lives and moments across the nation.