Recently Entrepreneur India website published an informative story about the group. Entrepreneur India is a prestigious monthly magazine targeted at Indian business owners and start-up enthusiasts. 

The story is a delightful read about how MDPH has grown from strength to strength, and how it plans to build on its success through expansion and diversification. The Director and Partner of MDPH, Mr. Ankit Agrawal and Mr. Anshul Agrawal share their valuable bites about their vision for the company.

Mysore Deep Perfumery House (MDPH), which owns the popular incense brand Zed Black, is one of the most talked-about business stories in India. The group is known for the popularity of its brands, rising production capacities and expanding global presence

The article is a statistical treasure brimming with various facets of MDPH. Facts like 1200-plus products the rising popularity of flagship brands like Zed Black, Manthan, Orva and Din Din and exports to more than 40 countries give the reader a sense of MDPH’s growth momentum. Apart from these insights, the article also sheds light on women-dominated workforce that has earned the group many plaudits.

MDPH’s Director Anshul Agrawal elaborated how MDPH is matching steps with Digital India. Digital payments to workers, apps and other measures have not only streamlined the group’s operations but have also given the management greater control over the expenses.

Ankit Agrawal, Director, MDPH highlighted how the group is now on a steep growth curve. The director also gave the readers a sense of the planned forays in newer verticals as well as the group’s ambitious turnover targets. MDPH, he said, is eyeing a turnover of Rs 1000 crore by FY 2026-27.

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