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In a world ruled by the stress of day-to-day life, Zed Black and MS Dhoni have come together to deliver a profound message: Pray regularly for Mann Ki Shanti.
The message is geared to help people experience harmonious peace and tranquillity and achieve success with better composure in everything from personal to professional life.
The latest Zed Black TVC has Dhoni conveying the therapeutic and spiritual significance of a daily prayer and what it can do for every family. Just like his feats on cricket pitch, India’s lovable Captain Cool has conveyed this message with his easy smile and charm.
The TVC celebrates the ethos of a happy family. It shows MSD sitting in a tranquil pose, offering a silent prayer, as his daughter comes running. Dhoni’s bonding with his daughter is all too visible as the cricketer breaks into a radiant smile, lights a few incense sticks and gives the now famous message: Jin gharon mein roz prarthna hoti hai wahan mann ki shanti kabhi kam nahi hoti (Families that pray regularly enjoy undiminished peace)
The TVC is relatively new, but it has already created a lot of buzz on various social media platforms and newspaper ads besides captivating audiences through online contests based on the concept of “Mann Ki Shanti.”
“‘Mann Ki Shanti” is not just a TVC campaign; it’s a heartfelt endeavour to bring attention to the value of daily prayers in maintaining mental and emotional equilibrium.” shared Mr. Ankit Agrawal, Director, Mysore Deep Perfumery House & Zed Black.
Mr. Anshul Agrawal, Director, Mysore Deep Perfumery House & Zed Black added. “As a brand, we are committed to promoting holistic well-being, and we believe that this campaign will inspire individuals to carve out time for daily prayers, nurturing their spiritual growth.”
With this campaign, Zed Black hopes that every person in the world should experience “Mann Ki Shanti”. The company aims to achieve this by encouraging individuals to engage in prayers or other activities that foster a sense of calmness and contentment within them.