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Mysore Deep Perfumery House (MDPH) proudly marked its presence at SIMPPAR 2026 in Grasse, France - a city globally celebrated as the Fragrance Capital of the World and home to one of the most influential gatherings in the international perfume and fragrance industry
Representing MDPH, Mr. Ankit Agrawal (Managing Partner, MDPH) attended the prestigious exhibition, continuing the company’s commitment to staying connected with evolving global trends, innovation, and strategic collaborations within the fragrance ecosystem. As one of the industry’s most respected events, SIMPPAR consistently brings together fragrance houses, raw material suppliers, perfumers, researchers, and innovators from across the world under one platform.
This year’s edition of SIMPPAR once again proved to be a highly valuable experience, offering opportunities to reconnect with long-standing partners while also establishing meaningful interactions with new suppliers and industry professionals. The exhibition floor reflected the dynamic transformation taking place within the global fragrance industry, with discussions centered around innovation, sustainability, ingredient development, emerging consumer preferences, and the future of perfumery
For MDPH, such interactions are far more than networking opportunities. They serve as important learning experiences that help strengthen the company’s vision towards product innovation, quality enhancement, and international collaboration. Exposure to new ideas, advanced fragrance technologies, and evolving market insights enables MDPH to continuously refine its approach while remaining aligned with global industry movements.
Beyond SIMPPAR itself, the visit also included participation in several prestigious industry gatherings and celebrations that highlighted the collaborative spirit of the fragrance community.
One of the notable experiences was attending the Maison Sanganeria - Ultra Open House, an inspiring two-day event celebrating heritage, craftsmanship, and culture through botanical exploration, artistic preservation, and exceptional distillation showcases. The gathering offered a unique perspective on the creative and cultural dimensions that continue to shape the fragrance industry.
Another memorable occasion was the 70th Anniversary Celebration of A. Fakhry & Co., commemorating seven decades of contribution and excellence within the fragrance sector. The event brought together respected partners, suppliers, and professionals from across the industry, reflecting the importance of long-standing relationships and shared growth.
The journey also included participation in the dsm-firmenich Celebration & Networking Event, where global fragrance experts and innovators engaged in insightful discussions focused on future collaborations, market trends and knowledge exchange.
At MDPH, international platforms like SIMPPAR play a significant role in driving innovation and strengthening global partnerships. These experiences not only enhance industry understanding but also contribute to the company’s broader vision of creating meaningful fragrance solutions for evolving global markets.
As the fragrance industry continues to evolve, MDPH remains committed to embracing innovation, nurturing relationships and exploring new opportunities that contribute to long-term growth and excellence.
We extend our heartfelt gratitude to the organizers, partners, suppliers and industry colleagues who made SIMPPAR 2026 an enriching and memorable experience. We look forward to transforming these conversations and collaborations into future opportunities for innovation and continued industry growth.