
MDPH sharpens its gameplan to acquire 15% market share worldwide
May 15, 2025
Staying true to its legacy of global engagement, MDPH made a proud mark at the 6th International Beauty Istanbul Exhibition, held from 8th May-10th May, 2025 in Istanbul, Türkiye.
Known as one of the top five largest cosmetic exhibitions in the world, Beauty Istanbul 2025 featured 1,167 exhibitors from 62 countries and welcomed trade visitors from an impressive 167 nations- a true reflection of its international stature.
MDPH, a regular name at prestigious global trade shows, used this grand platform to unveil a thoughtfully curated product lineup-designed to cater to the evolving demands of international consumers and B2B buyers alike. Our showcase elegantly combined timeless favourites with fresh, trend-setting innovations that resonated with the fair’s diverse audience.
Representing MDPH at the event were Ms. Akruti Gopinath- Sales Manager (EU) and Mr. Dharmendra- Assistant Manager, Exports, who brought their expertise and energy to the international stage.
A major highlight of our presentation was the Herb and Natural series, designed for mindful living and sensory wellness. The spotlight product, our 6-inch Blunt Black Herb Incense, stood out with its pure, charcoal-free formulation-featuring a soulful blend of dried flowers, herbs, resins, and essential oils.

Fragrances like White Sage, Bulgarian Rose, Hibiscus Rosemary, and Basil & Camphor enchanted aroma connoisseurs and wellness enthusiasts alike.
Also introduced was the 9-inch Natural Herb series, with exotic aromas including Ylang Ylang, Caribbean Pineapple, and Natural Frankincense, adding a tropical and therapeutic touch. Complementing the herb range, our Zed Black Natural collection brought globally inspired fragrances- Jasmine, Red Rose, Myrrh, Rosemary, and more- perfect for modern homes seeking a refined olfactory experience.
MDPH’s commitment to innovation with responsibility was evident across our display. The response from visitors and trade delegates was overwhelmingly positive. Off striking stall design, product depth, and brand ethos drew & miration and strong business interest.
As MDPH continues its journey of global expansion, events like Beauty Istanbul 2025 fuel our passion to craft products that combine beauty, tradition, and purpose.