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December 28, 2020In wake of the ongoing pandemic we have seen a dramatically paradigm shift of consumers towards Health & Hygiene. Hand wash bottles with push pumps has become a basic minimum requirement. Looking at the gap in market for Premium Hand wash Products, backed by its experience of 28 years in making quality consumer goods, MDPH group has launch a premium range of hand-wash under the brand – “Orva”. The Hand wash range uses innovative ingredients to create invigorating blends that provide 99.9% germ protection and also ensures that they are gentle and soft on the skin, leaving the hand smelling fresh, soft and clean.
The USP of the Product is that MDPH is offering 3 premium & innovative variants in a push pump bottle of 500 ml at a very affordable price of Rs. 99 only. The bottle used for packaging is a 100% recyclable bottle. Orva Premium Hand wash is free from Paraben, Mineral Oil, Triclosan and Phosphate. With its balanced Ph Level, Orva provides the finest Hand Hygiene experience adorned with Marvelous fragrances.
Currently Orva Premium Hand Wash is available in Neem & Lemon, Fresh Pineapple and French Aqua. Company is soon going to launch Mandarin Orange, Sweet Strawberry and Saffron & Sandal.
During the launch Mr.Ankit Agrawal (Partner & Director, MDPH)said, “With our newly launched liquid hand wash, Orva aims at bringing the much-needed behavioral shift and awareness about hand hygiene among Indian consumers by reinforcing the handwashing habit as the most basic hygiene ritual. Given the current pandemic situation, hand washes and sanitizers have become an integral part of everyone’s life and consumers have become increasingly conscious about the products they use. This stemmed the need to diversify with Orva Personal and Home Hygiene range of products. We wanted to give the experience of international fragrances to our customers, in the hand wash segment which no one is offering in the market. We have launched Fresh Pineapple, Neem& Lemon & French Aqua, and we will soon be launching Mandarin Orange, Saffron &Sandalwood and Sweet Strawberry.”
Amidst the pandemic when everyone is getting accustomed to the new ways, hand sanitation has become a crucial daily ritual. To control the spread of Corona Virus, Government has laid down the precautionary measures like wearing masks, frequently washing hands and disinfecting the surroundings, which need to be followed by everyone. Orva is also supporting World Health Organization (WHO) #SafeHands campaign which is ensuring the fight against the dreaded disease is won.
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Below are some links to media coverage of Orva Handwash Launch –