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Growing demand for exciting flavors is prompting companies in the Indian hard boiled sweets market to explore new flavor combinations in a single candy and offer a unique consumption experience. All credit goes to the dominant market leaders that are pushing the Rs.50 Billion sweet candy markets to grow at 1.5 times the FMCG industry growth in India.

Din Din introduced by Boston Foods, under Group MDPH is a confectionery brand. It launched itself with candies in market. The taste is as trendy as the name of the brand. Few flavours have twist in them & few have the most authentic taste that any individual would like to have again & again. The flavours with twist are Lemon, Kachha Aam, Imli, orange & Guava. One more flavour is paan.

Din Din candies are rich in flavors with twisting tastes. What makes Din Din candies worth eating? It is a hardboiled candy which is a processed method to fill the taste into it – when one eats it, feels it. It tastes slightly tangy with the fruitiness. The five flavors Lemon, Kachha Aam, Imli, Orange & Gauva starts with sweetness of fruity flavours from the outside and suddenly it bursts with tanginess into your mouth that will make you go gaga about it. One more flavour is Paan that takes you to the memories of your childhood.

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