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March 9, 2023In continuation of its expansion plan and extending its operations, Mysore Deep Perfumery House has set up a new manufacturing unit in Kshipra Village on the outskirts of Indore. The unit is strategically located on NH-3, near the logistics hub of Indore.
A greenfield project on a land of 5.5 acres, the new unit will create new jobs and provide a boost to the local economy and also help meet the growing demand for the company’s products.
The Kshipra Unit is a specialized manufacturing facility focused on producing Agarbatti & Dhoop and is operated mostly by a female workforce. By the end of year, the unit is expected to employ 1000+ labours from nearby areas.
Notable highlights of this unit include a fully secure campus monitored by 200+ surveillance cameras, a fully functional fire hydrant system, a weigh-bridge, STP (Sewage Treatment Plan), Announcement System, Greenery etc.
About MDPH –
MDPH has always taken a growth-oriented approach. Earlier, MDPH converted one of its manufacturing units into a solar-powered unit which is estimated to lead to average savings of 650 MW of energy and 650000 pounds of carbon per year.
MDPH operates five manufacturing units located in diverse areas, which collectively cover an area of 10 lac square feet. The Group processes a staggering three crore incense sticks every day and provides employment for over 3,500 workers, of which 80% are women. With its wide range of offerings across 12 categories, MDPH has become a dominant player in the market with popular brands Zed Black, Manthan, Orva, DinDin, and more. Through strategic associations with A-list celebrities MS Dhoni and Hrithik Roshan, the company has established a strong connection with millions of customers. Additionally, MDPH has identified a unique niche by bagging Doraemon as the brand ambassador for its confectionery line, DinDin, thereby creating a special bond with children through their beloved cartoon character.
MDPH aims to remain committed to quality and innovation as it strives to carve out a unique position for itself in the Indian market and around the world. And with the set up of a new manufacturing unit, it is well-positioned to offer more to its customers and meet the growing demands of the market.