In a world where consumer choices are rapidly evolving, MDPH—a leading Indian name in prayer essentials and fast-moving consumer goods—is quietly crafting a global success story. With an eye on strategic expansion, we are now laying the groundwork to treble our current international market share from approximately 5–7% to an ambitious 15% within the next three years.

Our Director Mr. Ankit Agrawal revealed this ambitious growth plan in an exclusive feature published in ET Retail.

Already present in over 45 countries, our company is no stranger to global corridors. It typically taps 3–4 new markets annually; this year, their expansion list includes Latin American frontiers such as Colombia and Peru. Last fiscal alone, their export vertical posted an impressive 67% growth—a signal that their brands, from Zed Black to Manthan and Orva Naturals, are resonating well beyond Indian shores.

Operationally, MDPH’s scale is impressive: three integrated manufacturing facilities covering over one million square feet, and a robust portfolio of nearly 2,000 SKUs. In the domestic sphere, we command 20–25% of the organized market and have notched up a steady 10% overall growth. Additionally, our food vertical—boosted by improved consumer engagement—grew by 20%.

According to our Director Mr. Ankit Agrawal, the company’s candy line saw a 43% surge, led by innovation and deeper retail penetration. The puja segment grew 55%, while home and hygiene offerings—tailored for health-conscious households—increased by 179%, highlighting our successful portfolio diversification.

Our company also boasts a 15% EBITDA and has maintained a CAGR of 20% over the past 12 years. With steady fundamentals, disciplined expansion, and sharp consumer insight, MDPH is positioning itself as a global player in culturally-rooted, consumer-first FMCG solutions.