MS Dhoni has been associated with Zed Black for almost half a decade and this association has always come up with something interesting and motivating every time. Continuing its mission of spreading prayers and positivity, Zed Black has brought Dhoni in a completely new avatar. In the new TVC, Dhoni can be seen in a Guruji avatar, highlighting Zed Black’s core message- the importance of spreading positive vibes and making prayers viral. Launched on August 8, 2022, the TVC received wide media coverage with a total of more than 25 Lakhs views, publication in 35 newspapers, telecast on 14 national channels and was trending at No.2 on Twitter with #GurujiDhoniInZedBlackTVC. The 360-degree campaign is all set to run across news channels and GEC channels to sustain the communication from the onset of the festive season.

The new TVC is the extension of Zed Black’s ‘Prarthna Hogi Sweekar’ campaign and aims to convey the message of having an optimistic outlook on every situation and embracing the right approach. Directed by Farah Khan, the TVC captures the main essence of Zed Black and Dhoni has brilliantly conveyed it well.

Last year on August 15th, Zed Black hit the headlines by bringing back Dhoni in his classic retro jersey look and this year again the Guruji avatar is taking all over social media. Zed Black has always come up with innovative ideas and concepts that instil the importance of prayers, strengthen beliefs, encourage everyone to pray and stay positive.

With MS Dhoni as the face of the flagship brand Zed Black and Hrithik Roshan for Manthan Dhoop, MDPH gained popularity across the globe and has made a special place in the homes & hearts of people. At present, MDPH exports to more than 40 countries, processes over three crore incense sticks daily, sells 1.5 million packs per day and employs over 3500 people, out of which 80% are female workers, across its five manufacturing units, which cover an area of 10 lac square feet. With its vast range of over 1200 products in 12 different categories, MDPH is on its mission to provide quality products and experiences worldwide.

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