Cricket fans across India were treated to an extra dose of excitement during the ISPL series as Zed Black’s TVCs featuring the legendary MS Dhoni hit the screens. With his iconic presence, the commercials added an extra layer of enjoyment to the matches, capturing the hearts of viewers nationwide.

Not content with just being on the small screen, they made their mark on the ground too. Every match saw Zed Black prominently displayed on the Perimeter Board, ensuring their presence was felt both on and off-screen.

By teaming up with such prestigious sporting events like the ISPL series, Zed Black scored big on visibility. The brand keeps connecting with its target groups in novel ways, especially through events that have a massive youth connect.

 

Throughout the course of ISPL, Zed Black played a great innings in the hearts and minds of consumers. Through strategic partnerships and innovative marketing, our incense brand continues its winning run both on and off the field.