At Mysore Deep Perfumery House and Zed Black, we believe that every fragrance tells a story — of art, devotion, and timeless beauty. Recently, our Director of Perfumery, Mrs. Amita Agrawal, shared her expert insights with News18 on what makes the Bulgarian Rose truly extraordinary.

For her, the rose is far more than just an ingredient; it is a symbol of beauty, power, and timeless allure. “The Rose has long been called the queen of flowers in perfumery, and for good reason. Roses, especially from the Bulgarian Rose Valley, have been prized since Roman times,” she says in the interview.

From Queen Cleopatra’s rose-filled chambers to Roman feasts and French perfumeries, the rose has been woven into the very fabric of human history. “Every century created its own story, thus making rose a timeless fragrance that still dominates the world of perfumery today,” she adds.

In another News18 feature — Why Traditional Camphor Is at the Heart of India’s Festive and Wellness Rituals — Mrs. Agrawal shared her views on the spiritual essence of camphor. “In a country where fragrance and faith go hand in hand, camphor has redefined how traditional ingredients blend seamlessly into modern everyday living,” she says. Once a symbol of purity and devotion, camphor now bridges the sacred and the sustainable. “Products made from camphor represent purity, quality, and devotion while meeting the evolving lifestyle of the modern consumer,” she adds.

Furthermore, Mrs. Agrawal’s authored piece on ABP Live, 8 Soothing Incense Scents to Deepen Focus and Awaken Inner Peace, beautifully explores how fragrances nurture mindfulness and balance.

We at MDPH are proud that our esteemed Director shares her wisdom with such passion and depth. Her insights continue to enrich the world of perfumery — making it more soulful, more meaningful, and forever fragrant.