It is rare that a business grows and succeeds across generations. For a family business to be successful, it must meet two challenges head on: achieving strong business growth and performance and keeping the family committed to the founding spirit of the venture. From a humble beginning in Indore where the business was established fifty years ago by the first generation, the family-run company, Mysore Deep Perfumery House, is now helmed by the third generation and has a nationwide and indeed international presence in its sector.

Ankit Agrawal and Anshul Agrawal, are directors of Mysore Deep Perfumery House, parent company of one of the largest incense brands in India, Zed Black. Through their philosophy of being honest in all practices, and ensuring the delight and wellbeing of their distributors, employees, suppliers, they aim to grow their business to a point where they believe they could be the largest company in India in the sector in the next five years. This core philosophy is inherited from their father and his father before him.

Originally, Ankit and Anshul’s grandfather made candles and their father branched off towards establishing his own incense business in 1992. Ankit and Anshul have many memories of coming home from school and being involved in the packaging of incense sticks in the garage. Today, the company has nearly a thousand employees and is one of the top five players in the incense market making all kinds of other products for prayer-related activities. But still, its abiding strength remains that it is a tight knit family enterprise. Interestingly, Ankit and Anshul’s grandmother and mother, in addition to their father, are involved in the daily running of the company.

In conversation with GlobalLinker (GL), Ankit Agrawal (Ankit) and Anshul Agrawal (Anshul) share their business journey, challenges they face and their vision for the future. Watch this video to know more about their business journey.

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