In the recent Financial Express article titled “Incense Sticks add fragrance to FMCG firms,” we are proud to announce that our brand Zed Black has garnered attention for its commitment to elevating fragrance standards in the industry.

The incense stick market in India has witnessed a significant transformation, with consumers demanding superior quality and innovative fragrances. At Zed Black, we have embraced this demand by blending premium fragrances such as rose, sandalwood, amber, and jasmine to create an immersive olfactory experience for our customers.

Our dedication to excellence doesn’t stop at fragrance alone. We have also adopted aggressive marketing strategies to ensure our presence is felt across the market. Partnering with renowned personalities like cricketer MS Dhoni has helped us connect with consumers on a deeper level and strengthen our brand’s visibility.

Being featured in the Financial Express article underscores our commitment to quality and innovation. It reflects our relentless pursuit of excellence in an industry dominated by unorganized players. While the market remains highly fragmented, we believe that by offering superior products and engaging marketing initiatives, we can continue to shift consumers from unbranded to branded use, even in rural areas.

At MDPH, we see this recognition as a testament to our unwavering dedication to craftsmanship and consumer satisfaction. We are grateful for the acknowledgment from Financial Express and remain committed to setting new standards of excellence in the incense stick industry.