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In a remarkable testament to its excellence, Mysore Deep Perfumery House (MDPH), a premier name in the Indian agarbatti industry, has once again proven its mettle by receiving the prestigious Top Export Award for Agarbatti in Handicrafts.
The award, bestowed by the Export Promotion Council for Handicrafts (EPCH), was presented at the illustrious 24th Handicrafts Export Awards Ceremony held on August 21, 2024, in New Delhi. This event was graced by dignitaries such as Shri Giriraj Singh, Hon’ble Union Minister of Textiles, and Smt. Rachna Shah, Secretary of the Ministry of Textiles, celebrated the achievements of 123 Indian exporters for their exceptional performance during the fiscal years 2019-20 and 2020-21. MDPH’s recognition underscores its significant role in bringing the ancient cultural heritage of India to a global audience through its premium line of incense products and prayer essentials.
The EPCH award is a testament to the company’s outstanding export performance, unwavering commitment to product quality, and contributions to the promotion of Indian handicrafts. MDPH’s emphasis on maintaining high standards of quality, innovation, and sustainability has been pivotal in securing this honor.
Zed Black, a flagship brand of MDPH, offers a diverse range of Agarbatti that cater to both domestic and international markets. With exports reaching 150 countries and products shipped to over 40 countries, Zed Black has risen as a formidable player in the global incense and prayer essential industry.
The brand’s other popular offerings, such as Manthan Dhoop Sticks, Sambrani Dhoop, Samarpan Puja Samagri, and the Orva Series, continue to capture diverse preferences worldwide, contributing to the company’s consistent annual growth of 15%-18%.
Mr. Ankit Agrawal, Director of MDPH, expressed his gratitude for the honor, stating, “We are deeply humbled to receive this award from EPCH. MDPH is the first company from Central India to win this prestigious award. We are thankful for the continued support from EPCH, which has enabled us to expand agarbatti exports to various parts of the globe. This achievement is a testament to our relentless pursuit of excellence and our commitment to preserving the art of traditional agarbatti making while adapting to modern consumer preferences. We owe this success to our skilled artisans, dedicated team, and loyal customers around the world.”
The success of MDPH in the agarbatti sector reinforces its status as a global ambassador of Indian culture. By bringing the essence of India’s spiritual and aromatic heritage to international markets, MDPH has demonstrated its commitment to excellence. The company’s adherence to high standards of quality, innovation, and sustainability in agarbatti production has been instrumental in earning this esteemed recognition.
Beyond its business achievements, MDPH is deeply committed to environmental conservation, sustainability, and ethical practices. The company has aligned its manufacturing processes with eco-friendly initiatives and is a staunch advocate of women’s empowerment, with 80% of its workforce comprising women. These industry-leading practices have cemented MDPH’s reputation as a socially responsible business enterprise, making a positive impact on the world.
As MDPH celebrates this remarkable achievement, it stands as a beacon of excellence and a testament to the enduring appeal of Indian craftsmanship on the global stage.
