As the Fragrance Partner of the Zee Marathi Utsav Natyancha Awards 2022, Zed Black sponsored the popular award ceremony of Zee Marathi. Held annually, Zee Marathi Utsav Natyancha Awards honours the Marathi TV actors and shows that have won the audience’s hearts and also exhibits performances by a variety of well-known artists. Available in Marathi language, the show was aired on October 15th, 2022 at 7 pm on Zee Marathi.

Focused on reaching a wider audience, the sponsorship was strategised to connect with a specific region and it delivered excellent results. Zed Black had also advertised during the recent India vs South Africa T20 series, and now as the Fragrance Partner of the Zee Marathi Utsav Natyancha Awards 2022, the brand is strengthening its brand hold and connecting with audiences at all levels, be it regional or national.

As a group, MDPH has always strived for a strong connection with people, and over the years it has established a unique identity by having A-list celebrities MS Dhoni and Hrithik Roshan endorsing its brands Zed Black and Manthan. By instilling beliefs & prayers and encouraging introspection, the group has connected to people closely through its campaigns #PrarthnaHogiSweekar & #ManthanZarooriHai. And continues to cater the needs of households through its wide range of products in different categories.