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Zed Black, a global incense brand with youthful appeal, has once again shown its unwavering commitment to engaging its audience by sponsoring the much-anticipated India vs Sri Lanka cricket series.
Our brand’s sponsorship of this major ICC event is a testament to our strategic focus on connecting with a youthful and dynamic consumer base.
The India vs Sri Lanka bilateral series, which kicked off on July 27, featured three T20s and three ODIs, providing an electrifying platform for cricket fans worldwide. Zed Black’s logo was prominently displayed at strategic positions, including perimeter boards and sight screens, creating an exciting buzz among cricket enthusiasts. The brand’s association with cricket legend MS Dhoni, who has been a long-standing brand ambassador for Zed Black, further amplified the brand’s visibility and recall during the series.
Our brand messaging wasn’t just limited to physical displays. Zed Black smartly leveraged virtual ads, Astons (Fall of Wickets), and Landmark & Iconic Moments during the ODIs, ensuring that its presence was felt by millions of viewers. This innovative approach reinforced the brand personality of our premium incense product and deepened its connection with the youthful target audience.
Cricket, often regarded as a religion in India, boasts a massive and passionate fan following. Zed Black, with its 3-in-1 premium incense sticks and dhoop, resonated with this vast sea of youthful prospects.
Our brand has a history of sponsoring major ICC tournaments, including international cricket events, bilateral series, IPL franchise teams, and MPCL, among others. This consistent presence in the cricketing world has solidified its position as a brand that understands and values its audience.
As our brand continues to sponsor key cricketing events, it remains committed to engaging its audience through the right platforms, ensuring that its brand messaging is conveyed in a meaningful and impactful manner. With each strategic sponsorship, Zed Black strengthens its bond with consumers, promising to deliver an essence that is as enduring as the fragrance of its premium incense sticks.