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Dainik Bhaskar, a prominent Hindi daily, recently showcased Zed Black’s vibrant launch of festive essentials and new fragrance products, aimed to enhance the joy of India’s colorful festivals from Navratri to Diwali.
This extensive story highlights our company’s dedication to blending tradition and innovation with eco-friendly prayer essentials, fulfilling the festive season’s demand while staying committed to quality and sustainability.
Zed Black, renowned for its premium incense offerings, brings a fresh touch to celebrations this year with bambooless, charcoal-free Incense Sticks, including unique fragrances like kachha bela and kapoor. These innovations promote serenity and peace, capturing the essence of traditional prayer routines. Premium additions like sambrani cups in Guggal, natural, and Dashang aromas have quickly become popular choices, being essential for daily havans and rituals.
Adding to its high-quality lineup, Zed Black has introduced the Kesar 3-in-One Incense Sticks, a unique blend of kesar gulab, kesar chandan, and kesar kasturi, crafted to create serene and spiritual vibes. The newly launched White Series comes in various floral aromas in convenient zipper packs, ensuring easy handling. With increasing demand for larger packs, Zed Black now offers its Pure Bliss range in a 400g pack for enhanced customer convenience.
Our Director Mr. Anshul Agrawal highlighted Zed Black’s commitment to customer preferences, revealing, “We’ve seen a rise in herbal-based products, and our sambrani cups and camphor innovations have resonated deeply with customers.” He also emphasized the practical packaging choices like zipper packs and the popular Ghee Diya Batti, aligning with customer needs for durability and value.
Dainik Bhaskar’s feature commends Zed Black’s sustainable practices, extensive women-centric workforce, and iconic brand ambassadors, which further elevate its brand image.
Additionally, our Director Mr. Ankit Agrawal shared the company’s goal of achieving 17-18% growth this festive season. With the expanded production capacity at the Kshipra unit and a booming 70% growth on e-commerce platforms, Zed Black is well-prepared to meet the high demand.
The feature also noted our company’s impressive product range—now over 1200 items—and the brand’s substantial export growth. With a dedicated workforce of 4,000, Zed Black is geared up to spread joy and fragrance both locally and globally, ensuring the festivities are truly memorable for all.