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We at Zed Black are at the forefront of using imaginative methods. We have taken the film integration route this time around to promote Zed Black.
We creatively integrated Zed Black 3-in-1 incense sticks with the newly launched film Dream Girl 2, featuring Ayushmann Khurana and Ananya Pandey in leading roles.
Zed Black’s presence in the movie is significant. The incense brand enjoys a major screen space with the veteran actor Annu Kapoor uttering the brand name in the film’s opening scene. Additionally, as the story unfolds, Zed Black incense sticks find their place, effortlessly fusing cinematic moments with the brand’s essence.
It was important for us to ensure that Zed Black harmoniously blends into the narrative. Thus we successfully connected Zed Black’s brand message with its target demographic.
The integration of Zed Black’s aromatic essence into Dream Girl 2 has not only enriched the cinematic experience but also created a mesmerizing impact on both movie enthusiasts and our customer base.
Our movie integration efforts have generated a lot of buzz and excitement among the audiences. We are overwhelmed by this success. We will continue to employ new approaches and communication strategies in the future.