We are proud to share that Mr Anshul Agrawal, Managing Partner of Mysore Deep Perfumery House (MDPH), has been featured in Indore Manager—a respected quarterly management magazine known for spotlighting influential business voices.

In his authored article, our Managing Partner reflects on MDPH’s multi-generational journey and the philosophy that has shaped the organisation’s steady rise from a values-driven enterprise to a globally recognised incense and fragrance brand. The piece offers a compelling perspective on how legacy businesses can remain relevant by harmonising tradition with transformation.

The article traces MDPH’s origins back to its formative years, when the company was built on trust, quality, and strong relationships rather than scale or visibility. It highlights how these foundational principles continue to guide the organisation, even as it has grown into the Zed Black brand with a presence across domestic and international markets.

Our Managing Partner also shares insights into the brand’s evolution—covering phases of market expansion, consumer-focused branding, and fragrance innovation that helped establish Zed Black as a household name. The narrative then moves into MDPH’s current phase, where operational excellence, digital integration, automation, and scalable systems play a critical role in supporting long-term growth.

 

A key theme of our Managing Partner article is leadership across generations. It underlines how MDPH integrates the resilience of earlier generations with the agility, authenticity, and purpose-driven mindset of Gen Z—both within the workforce and in brand thinking.

The feature reinforces MDPH’s belief that sustainable success is not about replacing the past, but building upon it with intent. Being showcased in Indore Manager is a testament to the company’s enduring values, progressive outlook, and commitment to responsible growth in a rapidly changing business landscape.