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When conversations around successful businesses in India begin, cities like Bengaluru, Mumbai and Gurugram often take centre stage. However, some of the country's most admired consumer brands are emerging from Tier 2 and Tier 3 cities, proving that vision, perseverance and customer trust matter more than geography.
A recent recognition celebrating founders who built ₹100 crore+ brands from Tier 2 and Tier 3 India featured Ankit Agrawal and Anshul Agrawal for helping scale Mysore Deep Perfumery House (MDPH) from Indore into one of India's leading incense and fragrance manufacturers. It highlights an important reality: great brands are built through consistency, innovation and a deep understanding of customers, regardless of where they begin.
It highlights an important reality: great brands are built through consistency, innovation and a deep understanding of customers, regardless of where they begin.
From Indore to Millions of Homes
For decades, Mysore Deep Perfumery House (MDPH) has been dedicated to creating fragrance products that become a part of everyday life. From incense sticks (agarbattis) and dhoop to pooja essentials, home fragrance solutions and fine fragrances, our diverse portfolio serves millions of consumers across India and in international markets.
Our journey has been built on a simple belief: deliver quality products that people can trust, while continuously evolving to meet changing consumer preferences.
The Power of Trust and Innovation
Building a lasting brand takes more than business growth; it requires earning trust every single day.
At MDPH, our focus has always been on maintaining consistent quality, investing in innovation and strengthening relationships with customers, distributors, retailers and business partners. By combining India's rich fragrance heritage with modern manufacturing practices and product development, we continue to create products that remain relevant across generations.
A New Story of Indian Entrepreneurship
The success of businesses from cities like Indore reflects a larger transformation in India's entrepreneurial landscape. Today, founders are proving that building a nationally recognised brand does not require a metro address or access to a large startup ecosystem.
Instead, sustainable success is built on:
- A clear vision
- Consistent quality
- Customer-first thinking
- Continuous innovation
- Long-term commitment
These principles have guided MDPH throughout its journey and continue to shape our future.
Conclusion
The recognition of founders from Tier 2 and Tier 3 India is more than a celebration of business success; it is a reflection of India's evolving entrepreneurial landscape, where world-class brands can be built from any corner of the country.
At Mysore Deep Perfumery House (MDPH), we are proud to represent this spirit of innovation and resilience. From our roots in Indore to becoming one of India's leading fragrance and incense manufacturers, our journey has always been driven by a commitment to quality, customer trust and continuous innovation.
As we continue to expand across India and global markets, our focus remains unchanged: creating meaningful fragrance experiences, building trusted brands and carrying forward the legacy of Indian craftsmanship for generations to come.