At Zed Black, every campaign is rooted in a deeper purpose—connecting with people through faith, positivity, and everyday spiritual moments. Taking this journey forward, we are proud to launch our third campaign with MS Dhoni, built around a powerful belief—#SabShubhHoga.

This latest TVC for our camphor range reflects a simple yet meaningful idea: in moments of uncertainty, it is faith and calm that guide us forward. Through the lens of “आस्था और समर्पण,” the film captures how belief transforms even the smallest rituals into powerful acts of hope.

Our continued association with Dhoni stems from a shared value system. His composed personality and quiet confidence resonate deeply with what Zed Black stands for—strength in stillness and belief in better outcomes. With this third campaign, we further strengthen that connection, bringing a message that feels both personal and universally relevant.

The campaign also presents a refreshed expression of our offerings—Zed Black Samarpan Pure Camphor and Bhimseni Camphor (Kapoor). Known for their purity and spiritual significance, these products are designed to elevate everyday पूजा experiences, creating an atmosphere of positivity, devotion, and peace.

More than just a product communication, #SabShubhHoga is a belief we wish to share with every household. It’s about trusting the process, staying grounded, and moving forward with confidence—no matter what lies ahead.

As part of the campaign rollout, we have also created a special coverage film that captures the journey, response, and spirit behind #SabShubhHoga.

🎥 Watch the coverage film: 

1. https://thewire.in/ptiprnews/zed-black-bets-big-on-camphor-category-strengthens-retail-presence-with-pan-india-rollout-backed-by-ms-dhoni-led-sab-shubh-hoga-campaign
2. https://www.afaqs.com/news/advertising/zed-black-rolls-out-sab-shubh-hoga-campaign-featuring-ms-dhoni-11226943
3. https://brandequity.economictimes.indiatimes.com/news/research/advertising/ms-dhoni-fronts-zed-blacks-push-into-indias-1000cr-devotional-market/129677798
4. https://www.exchange4media.com/industry-briefing-news/ms-dhoni-fronts-zed-blacks-new-campaign-for-pure-camphor-and-bhimseni-camphor-153033.html
5. https://sportsmintmedia.com/ms-dhoni-fronts-zed-blacks-sab-shubh-hoga-campaign-for-pure-bhimseni-camphor/
6. https://mediabrief.com/zed-black-taps-ms-dhoni-for-sab-shubh-hoga-campaign/

The campaign has been widely appreciated across leading digital platforms and media channels, further amplifying its message of faith and positivity.